* Another possible source of guidance for teenagers is television, but television's message has always been that the need for truth, wisdom and world peace pales by comparison with the need for a toothpaste that offers whiter teeth and fresher breath.

- Dave Barry -

* The reading public is intellectually adolescent at best, and it is obvious that what is called ''significant literature'' will only be sold to this public by exactly the same methods as are used to sell it toothpaste, cathartics and automobiles.

- Raymond Chandler -

* There used to be a thing or a commodity we put great store by. It was called the People. Find out where the People have gone. I don't mean the square-eyed toothpaste-and-hair-dye people or the new-car-or-bust people, or the success-and-coronary people. Maybe they never existed, but if there ever were the People, that's the commodity the Declaration was talking about, and Mr. Lincoln.

- John Steinbeck -

* You can't put the toothpaste back in the tube.